On
the way to growing my former business to over $10 million in annual sales, with some 75 employees, I learned a lot about the
challenges of business growth. There are many, of course, but I think they are nicely summarized by the 4 P’s:
People•Process•Productivity•Planning
These are the ways Fast-Forward helps businesses address the “4 P’s”…
Align Your People
In the best
organizations, the activities & behaviors of its people are aligned with the company brand and culture:
The values & vision of the organization (the internal brand): values & vision
help companies attract & retain better, more loyal employees
The promise
to the customer (the external brand): a value proposition supported by an aligned value chain (left) helps companies attract
& retain profitable, loyal customers.
Fast-Forward routinely works with its
clients to formalize core values, and the value proposition to the customer. These are the foundation for marketing the brand.
Streamline Your Process
The best businesses run
systematically – everyone understands what needs to be done, by whom, and when. Efficiency and productivity are natural
by-products of systematic process. And if process is always designed to be customer-centric, as it should be, customer service
is also enhanced.
One of Fast-Forward’s mot popular “process” tools is the Quickbooks
for Integrators™ course, which teaches the most efficient and informative way for electronics integration firms
to administer projects.
Manage Productivity
Successful
companies measure the key components of productivity, every month. Results are compared to both past results, and future targets.
Areas of weakness are identified and acted upon.
It is said that you cannot improve what
you cannot measure. Fast-Forward’s Top-Line Management System™ enables the use of simple yet powerful
metrics for analyzing and improving company profitability and cash flow.
Plan Your Future
Without goals, there can
be no plan for achieving those goals.
Without a plan, a company is counting on luck to realize a profit.
The
best companies don’t count on luck. They plan relentlessly, review their plans regularly, and behave proactively. Plans
quantify risk, and illuminate opportunity.