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Thursday, January 21, 2010

How to generate 2% additional profit on every sale in 2010.

The strategy is simple: Add a 2% install parts surcharge to every job you do, starting now.

You don’t have to invoice this as an additional line item – in fact, I would recommend blending it with some of your other charges. But even if you do list it separately, so what? It’s a measly $200 on a $10,000 job. As a percentage, that’s less than the $2 “shop parts & disposal” you get charged on a $30 oil change. And it’s WAY less than the $80 a car stereo store tried to charge me for speaker wire on a $400 car stereo install.

Here’s what you do for install parts…

NOTE: You need to do a little work to set this up. Just remember it’s worth $10,000 for every $500,000 of business you do, this year and every future year!

1)     Create an income account for install parts (that way, you can keep track of install part revenues, separately from equipment).

2)     Create a COGS account for install parts (by tracking monthly purchases, you’ll know exactly how much you’re spending on install parts. This is way less work than costing your install parts per job. Those numbers are never accurate, anyway.)

3)     Decide which items in your item list will be install parts and assign them to the newly-created income and COGS account. (My definition of “install parts”: low-cost items you typically purchase in bulk that are used for most jobs and are difficult to accurately count. Plates, cables, wire, connectors, etc, etc)

4)     Every time you quote a job, increase the price by 2% and make sure those extra dollars are tracked in your new income account.

That’s it! Now, every month, your P&L will show you how many dollars you paid for install parts, and how many dollars you charged customers. Watch the 2% add up!

It doesn’t matter if you are already charging for install parts elsewhere in the bid. Even if you line-item the charge and customers challenge it, it’s easy to wave your hand and say, “That’s to cover all the screws, staples, nails, cable ties, miscellaneous wire, connectors, and pieces/parts needed for a job like this.” How can they argue?

BONUS “MAKE MORE $$” ADVICE

This strategy WON’T WORK if you bill T&M. But you should be doing fixed bid proposals, anyway. Customers like to know what a project might cost; but they are more inclined to buy when they know what it will cost. Take the risk off them, put it on you, and charge a little more parts & labor than you think you will need. You’ll come up short on some jobs but win on most others.

Then, stand back and count the money!

3:49 pm cst          Comments

Monday, January 4, 2010

Are you easy to do business with?
I once attempted to return a large, heavy item to Lowe's. I dragged it into the store and up to the customer service counter. They told me since I'd paid for the item with a personal check, they could not issue the refund for another 10 days...

(I expected that part)

...and that I couldn't leave the item, but would have to bring it back again when I returned.

HAHAHAHA....... You've GOT to be kidding me??!!!!!!

They weren't kidding. Worse, they couldn't understand why I would be so flabbergasted by such a RIDICULOUS policy. (How many times have your heard this... "Sir, our computer system won't allow us to do that". My reply, "Don't make your problem, my problem.")

Are you jumping thru hoops for your customers? Or, like Lowe's, do you make them jump thru hoops to do business with you?

Here's an acid test for any policy or procedure that impacts clients: does it make it easier for them to do business with you? If so, policy passes. If not, policy fails.



2:10 pm cst          Comments


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